A.O. McGrath resume

 

Annette Overton-McGrath

​

Freelance Writer and Editor, 1990-present

• Published book author, “Lady Arabella’s Guide to Elegant Brunch,” © 2024, on Amazon in ebook, paperback and hardback editions.

• Web content creation: marketing copy and blogs via end-to-end platforms WordPress and Wix.

• Social media copywriting on Facebook, Instagram and Twitter. Blogging on Substack.

• Business writing including a manufacturing executive’s LinkedIn profile and a new business plan for investor proposal launching a Manhattan dance studio.

• Book editing and writing services including rush order ghostwriter for a published memoir, consulting editor for a first novel and ghostwriter for book proposal for non-fiction book by two renowned experts.

• 20+ years journalism experience editing and writing news and features for newspaper and regional magazines in business and lifestyle categories. Articles from 300 to 3000 words, on assignment and by proposal, published in Richmond Times-Dispatch, Virginia Business, Richmond Magazine, STYLE Weekly.

​

Fitness Coach / Small Business Owner, 2015-present

Richmond, VA. Philadelphia, PA. Metairie, LA.

• Designed, wrote and managed business website’s client recruitment on Wix platform, a cloud-based Content Management System.

• Researched, tested and wrote 150 healthy recipes, marketed via email campaign. Funneled site visitors from free offer through 5-month series, increasing site traffic, driving email enrollment, ultimately upselling clients to private coaching in nutrition and fitness.

• Wrote brand image and sales content for social media posts and blogs appearing in Facebook and Instagram.

• Converted from local, in-person training to 100% Zoom training in 2021, doubling client base and expanding reach worldwide.

• Built client relationships and referral network via excellent customer service and results-oriented fitness training across the United States and in Europe.

• Created 30 hours of video content for yoga trainings via YouTube Channel.

• Certifications earned include

Master yoga teacher designation with over 500 hours of professional training

and eight years of teaching, RYT-500 via Yoga Alliance

Trainer of professional yoga teachers, E-RYT 200 via Yoga Alliance

Course creator, YACEP via Yoga Alliance

Certified personal trainer, WITS.

​

Technical Editor, Dec. 2006 - Jan. 2008

Capital One, Richmond, VA.

• Edited direct mail marketing on deadline for accuracy, clarity, unassailability and

compliance for federal credit regulations on the financial services industry.

• Worked on a team in a LEAN production cycle and Agile groups.

• Communicated necessary changes with Brand, Marketing and Analysis,

Compliance, Legal and Creative Production departments.

• Certification earned

• Project Management Associate’s Certificate via Capital One University.

​

EDUCATION

Duke University, Durham, N.C.

Graduate coursework toward Master’s degree in Liberal Studies, an inter-disciplinary humanities major.

​

University of North Carolina at Chapel Hill

Morehead-Cain Scholar

Bachelor of Arts, English.